SPLASH BLAST PARTNERS WITH WSWC FOR A SUMMER OF WATER WITH WOW

BALA, ON (June 5, 2023) – Splash BlastTM is gearing up for a summer of WOW on the water as the new Premier Partner of Water Ski and Wakeboard Canada (WSWC) and the SWS Muskoka Ski Shows. Splash Blast will be on-site at Windsor Park in Bala all summer long while members of the Canadian National Ski Show Team put on a free show for families every Tuesday night.

“Our team is super pumped to present our Splash Blast show,” says Todd Hounsome, Chair of Show Ski Canada. “We’ve enjoyed incorporating Splash Blast into different aspects of the SWS Ski Show, and we can’t wait to showcase our sport to a much larger audience.”

Hounsome adds that visitors to the show can enjoy free samples of Splash Blast, which will be handed out by staff and volunteers each week.

“Our athletes are consistently hydrating their bodies with water,” says Hounsome. “Splash Blast takes that to the next level by adding all the awesome fruit flavours, and without adding any sugar like carbonated drinks. Anything that we can do to help families live healthier, we are all for!”

The SWS Ski Shows have been a tradition in Muskoka since the 1960s. The show, which is free for families to attend, takes place Tuesday nights at 7:30 from June 27th through August 29th. Kids can stand in the Splash Blast Zone if they want to get wet as part of the act, or pack some chairs to sit on a little further back to watch the amazing stunts.

“Splash Blast is about helping consumers explore the fun side of water,” adds Doyin Abanishe, Marketing Manager, BlueTriton Brands. “At the SWS Muskoka Ski Show, week in and week out, athletes show their incredible skills out on the lake. We couldn’t think of a better fit!”

Abanishe hopes this is the first of many years of partnership.

Those looking for a fun evening out this summer are encouraged to join Splash Blast and WSWC at the SWS Ski Show, Tuesday nights at Windsor Park in Bala. For more information visit https://swsmuskoka.com/shows/.

About Splash Blast

Splash Blast fruit-flavoured water has 0 calories, 0 sugars. It’s fun, flavourful hydration for your everyday! Available in four bold fruit-flavour options.

About BlueTriton Brands

BlueTriton Brands offers an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged national spring water, sparkling water, and flavoured water brands including Pure Life® 100% spring water, Splash Blast™ flavoured water, Pure Life® sparkling water and AC+ION Alkaline Water. Based in Stamford, Connecticut, with the Canadian head office in the Township of Puslinch, Ontario, BlueTriton Brands has approximately 6,600 employees, inclusive of the US and Canada. BlueTriton Brands manages resources for long-term sustainability, and conserves more than 20,000 acres of watershed area in North America. The Company has 27 production facilities across North America, 16 of which are Alliance for Water Stewardship (“AWS”) certified across 15 sites, including the first Canadian AWS Certified facility in Hope, BC.

About Water Ski and Wakeboard Canada

Representing several interest groups in the sport, Water Ski & Wakeboard Canada has been in the business of serving the towed water sports community since 1949. A non-profit organization, Water Ski & Wakeboard Canada is the sole national sport governing body and recognized water ski and wake sport authority in Canada, representing all competitive Canadian towed water sports including adaptive water ski & wakeboard, barefoot, marathon, show ski, wakeboard, wake park, wakesurf, wakeskate, and water ski. As the national association, WSWC is also responsible for high performance, national championships, and developing the national programming for grassroots development, coaching and long-term athlete development.

About SWS Muskoka

SWS is all about summer. And in Muskoka, that means spending time on the lake. SWS is a family-owned business that has been helping people get out on the water for over 50 years, with full-service marinas, renowned ski shows, ski school and more. To learn more about the SWS Ski Shows visit https://swsmuskoka.com/shows/.

Contact

Natalie Thomas
Milestone Integrated Marketing
Natalie.t@milestoneintegrated.com
519-760-2442