SPLASH BLAST RETURNS AS THE PREMIER SPONSOR OF SHOW SKI CANADA & WSWC

Splash BlastTM is excited to return to the shores of Bala, Ontario this summer as the Premier Sponsor of Water Ski and Wakeboard Canada (WSWC) and the SWS Muskoka Ski Shows. While the Tuesday night summer ski shows have been a tradition in Muskoka since the 1960s, this marks Splash Blast’s second consecutive year sponsoring the event.

“We had a blast last year, participating as Premier Sponsor of the SWS Ski show,” says Doyin Abanishe, Marketing Manager, BlueTriton Brands.  “The shows gave us a great platform to reach the right audience, and the SWS team paid such great attention to the execution details – weaving the brand story into the fabric of the shows. We’re delighted to be working with them again this year and can’t wait for summer!”

Like last year, free samples of Splash Blast will be given out each week by SWS staff and volunteers at the Ski Show. Hundreds of families are expected to be in attendance at the show each Tuesday night, as two shows last summer had an aerial headcount of over 3,500 people watching from the beach.

“Last year was the largest Tuesday night show we have ever done,” says Todd Hounsome, Chair of Show Ski Canada. “The amount of cheering and smiling faces is something I will never forget.”

Hounsome adds that teaming up with Splash Blast not only allows Show Ski Canada to showcase their talents to a much larger audience than they normally would be able to, but the sponsorship helps to fund things like team equipment and training.

“The Splash Blast brand aligns with the healthy and active lifestyle that our team promotes,” Hounsome says. “And this year’s sponsorship will even help fund our way to the World Show Ski Tournament in Mulwala, New South Wales, Australia in March 2025!”

Last year, the 16-act show featured Captain Splash Blast and his crew saving the day in front of massive crowds every Tuesday night.

“I was at one of the shows last August and it was awesome,” Abanishe says. “Watching the skillful athletes, feeling the energy of the crowd, and getting splashed in the Splash Blast zone were parts of the show I won’t forget in a hurry!”

So what will the show’s storyline be this year?

“You’ll have to come to Bala one Tuesday night this summer to see the show for yourself and find out,” Hounsome says.

The free show takes place Tuesday nights at 7:30 from June 25th through August 27th at

Windsor Park in Bala, Ontario. For more information visit https://swsmuskoka.com/shows/.

About Splash Blast

Splash Blast fruit-flavoured water has 0 calories, 0 sugars. It’s fun, flavourful hydration for your everyday! Available in four bold fruit-flavour options.

 About BlueTriton Brands

BlueTriton Brands offers an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged national spring water, sparkling water and flavoured water brands including Pure Life® 100% spring water, Splash Blast™ flavoured water, Origin Organic® sparkling water and AC+ION alkaline water. Based in Stamford, Connecticut, with the Canadian head office in the Township of Puslinch, Ontario, BlueTriton Brands employs approximately 6,600 associates, inclusive of the US and Canada. BlueTriton Brands manages resources for long-term sustainability, and conserves more than 20,000 acres of watershed area in North America. The Company has 27 production facilities across North America, 16 of which are Alliance for Water Stewardship (“AWS”) certified across 15 sites, including the first Canadian AWS Certified facility in Hope, BC.

For more information visit, visit www.BlueTriton.ca or follow us on Facebook, Instagram, LinkedIn and Twitter.

About Water Ski and Wakeboard Canada

Representing several interest groups in the sport, Water Ski & Wakeboard Canada has been in the business of serving the towed water sports community since 1949. A non-profit organization, Water Ski & Wakeboard Canada is the sole national sport governing body and recognized water ski and wake sport authority in Canada, representing all competitive Canadian towed water sports including adaptive water ski & wakeboard, barefoot, marathon, show ski, wakeboard, wake park, wakesurf, wakeskate, and water ski. As the national association, WSWC is also responsible for high performance, national championships, and developing the national programming for grassroots development, coaching and long-term athlete development.

About SWS Muskoka

SWS is all about summer. And in Muskoka, that means spending time on the lake. SWS is a family-owned business that has been helping people get out on the water for over 50 years, with full-service marinas, renowned ski shows, ski school and more. To learn more about the SWS Ski Shows visit https://swsmuskoka.com/shows/.

  Contact

Natalie Thomas

Milestone Integrated Marketing

Natalie.t@milestoneintegrated.com

519-760-2442