The Board of Directors of Water Ski and Wakeboard Canada (WSWC) is pleased to announce the hiring of Krista Jansen as its new Executive Director, following an extensive search and interview process led by Sport Law.

Krista brings over 25 years of experience in business operations, business development, marketing, team leadership, customer relations, risk management and stakeholder engagement to WSWC. As the Senior Vice President of Operations for a privately held US healthcare company, Krista successfully worked to enhance the growth of operations. Most recently she and a small team launched a successful new line of business, with an unprecedented growth of revenue. This new line of business ultimately led to the acquisition of the company. The two companies merged to be the largest provider of rehab services in the US senior housing market. Krista’s operational experience and proven ability to lead engagement and alignment at all levels positions her for success in her new position with WSWC.

Krista has participated in towed water sports from a very young age in Nova Scotia. She’s worked extensively with Waterski Wakeboard Nova Scotia as a board member and volunteer for many years. She has experience interacting with Sport Nova Scotia, Sport Canada, non-profit agencies and regulatory bodies. Krista understands the perspective of most stakeholders involved in towed water sports in Canada.

Our past CEO, Jasmine Northcott, is working closely with Krista to ensure a smooth transition. Krista has the skill set and experience to quickly master all information needed for success in her new role.

“I am extremely honoured to be assuming the role of Executive Director,” said Krista Jansen. “I am fortunate to have Jasmine, Katie, Kyle and Taryn to guide me on my journey. I’m excited to work with our incredible Board members, our PSOs and everyone involved in towed water sports.”

Jasmine has done a wonderful job and Krista is coming into a well-organized National office. WSWC is positioned well to move into a new era of establishing diversified funding, and enhancing stakeholder engagement.