Canadian Water Ski & Wakeboard Demographics

Participants – 3.4 million (tried the sport at least once) Recreational – 65,000 (3 – 4 x/wk during summer) WSWC Membership – 8,000 Gender – male 78% female 22% 

Age 

• under 18 45%
• 30 – 39 10%
• 18 – 29 35%
• 40+ 10%

Income

• 10% of household earnings are under $40,000 per annum
• 35% of household earnings are between $40,000 – $60,000 per annum
• 55% of household earnings are over $60,000 per annum

Occupation

• Business/Management 30%
• Labor 5%
• Professional 25%
• Clerical 5%
• Self Employed 20%
• Other 15%